Fabric Detergent Market - Forecast(2023 - 2028)

Report Code: CMR 31381 Report Format: PDF + Excel

Fabric Detergent Market Overview

The fabric detergent market size is forecast to reach US$33.2 billion by 2027, after growing at a CAGR of 4.7% during 2022-2027. Rising preference for redolence fabric detergents and the development of new products is accelerating the growth of the fabric detergent market and is gaining consumer acceptance. The manufacturers produce fabric detergent products with unique fragrance, quality, packaging, and price, which is driving the fabric detergent market growth. Increasing demand for fabric detergents such as laundry liquid, detergent tablets, fabric softeners, and laundry balls, which generally consists of surfactants owing to its cleaning characteristics is widely used to wash laundry. Moreover, regulatory agencies are conscious of the chemicals used in laundry detergents, thus, environmentally friendly detergents excluding chemicals such as phosphate is also driving the market growth in the forecast period.

COVID-19 Impact

The COVID-19 impacted various end use industries. The manufacturing process of various products declined due to the non-functioning of the manufacturing plants, owing to pandemic lockdown norms. The sales of different products have also witnessed a halt during this period. However, the pandemic emerged the significance of household items, including washing machines. Home appliances such as washing machine witnessed a new surge, especially due to the social distancing in post-pandemic scenario, thus limiting house-help movements. For instance, according to LG India, the market share spiked by almost 1.7 per cent in the washing machines segment in the January-September period in 2021 compared to January-September 2020. Thus, with the growing demand for washing machine, the demand for fabric detergent has also increased during the pandemic and is further estimated to incline in the upcoming years.

Report Coverage

The report: “Fabric Detergent Market Report – Forecast (2022 - 2027)”, by IndustryARC, covers an in-depth analysis of the following segments of the fabric detergent industry.

By Physical State: Solid (Powder, Tablet), Liquid, and Others

By Structure: Anionic Detergents, Cationic Detergents, Non-ionic Detergents, Amphoteric or Zwitterionic Detergents, Mixture of Anionic and Non-Anionic Classes

By Usage: Hand Wash or Semi-Automatic Detergents, Regular Top-Load Detergents, High-Efficiency Top Load Detergents, Front-Load Detergents

By Component: Surfactants (Alkyl Sulfates (Anionic), Alkyl Ethoxylate Sulfates (Anionic), Ethers of Fatty Alcohol (Non-Ionic)), Foam Regulators, Builders, Bleach, Enzymes (Protease, Amylase, Cellulase, Lipase, Others), and Others

By Distribution Channel: Online Distribution Channel, Offline Distribution Channel, and Others

By End Use Industry: Household, Industrial (Manufacturing Plants, Industrial Plants, Warehouses, Others), Institutional, and Others

By Geography: North America (U.S.A., Canada, and Mexico), Europe (UK, Germany, France, Italy, Netherlands, Spain, Russia, Belgium, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, Indonesia, Taiwan, Malaysia, and Rest of APAC), South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), Rest of the World (Middle East and Africa)

Key Takeaways

  • The Asia Pacific region dominates the fabric detergent market owing to the rising growth in dying industry.
  • Rapidly rising demand for fabric detergent in various end use industries such as textile and hospital sectors for cleaning and scouring applications has driven the growth of fabric detergent market.
  • The increasing demand for fabric detergent in health and hygiene products, due to its usage in the washing of apparels, has been a critical factor driving the growth of the fabric detergent market in the upcoming years.
  • However, the environmental and health effects associated with the fabric detergent can hinder the growth of the market.

Figure: Asia-Pacific Fabric Detergent Market Revenue, 2021-2027 (US$ Billion)

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Fabric Detergent Market Segment Analysis – By Physical State

The liquid detergent segment held the largest share in the fabric detergent market in 2021. Liquid fabric detergent is growing at a higher rate as compared to powder products owing to its large-scale adoption, due to the convenient and comfortable usage of laundry liquid. Additionally, liquid detergents are cheaper to manufacture and also the margin is large, in comparison to solid fabric detergent. The increasing growth of the innovative fabric detergent products is also driving the liquid detergent market growth. For instance, in 2021 surf excel launched a single-use soluble liquid detergent capsule with a unique three-chamber design. The product is capable of long-lasting fragrance, advanced stain removal, and care for fabrics. Thus, with the growing demand for the liquid detergent, the market for fabric detergent will further rise over the forecast period.

Fabric Detergent Market Segment Analysis – By End-Use Industry

The household segment held the largest share in the fabric detergent market in 2021 and is expected to grow at a CAGR of 5.2% during 2022-2027. The increasing significance of healthier lifestyles with growing concerns among individuals about health and hygiene has caused an increase in per capita spending on household cleaning products including fabric detergents. The consumers are attracted towards products that provides pleasant odour, thus the fragrance plays an important role in the household cleaning products. Rapidly increasing demand for fabric detergents in the household segment is driving the market growth.  Hand-washing and machine-washing are mainly the two types of washing techniques used in household. Powder and bar fabric detergents account for the majority of the hand-wash category whereas powder detergents and liquid detergents are the most common varieties in the machine-wash category.

Fabric Detergent Market Segment Analysis – By Geography

The Asia-Pacific region dominated the fabric detergent market with a share of 37% in the year 2021. The Asia Pacific region is predicted to continue its dominance in the market during the forecast period due to the increasing requirement for fabric detergent in developing countries such as China, Japan, India, and South Korea. Rising demand for fabric detergent due to institutional development is expected to drive the fabric detergent market growth during the forecast period. China is estimated to continue its dominance in the fabric detergent market during the forecast period. This is also due to the growing penetration of washing machines in developing countries. For instance, according to The Observatory of Economic Complexity (OEC), in China, the exports of China's household washing machines have increased by 27.1% and imports increased by 18.4% from 2020 to 2021. Fabric detergent such as detergent tablets, fabric softeners, and others are used in semi-automatic detergents, regular top-load detergents for washing machines, high-efficiency top load detergents, and other utilization. Thus, the rising growth in the household washing machines, will drive the fabric detergent market growth in the forecast period.

Fabric Detergent Market Drivers

Surging Demand for Fabric Detergents in Various End Use Industries is Driving the Market Growth

Fabric detergents are widely used in the textile and apparel industry for scouring, removal of oil from fabrics, sizing materials, and soaping of all textiles. The rising investments and expansion of new facilities in textile and apparel industry is rising the usage of fabric detergents. For instance, according to Indian Brand Equity Foundation (IBEF), in 2021, Bella Casa Fashion & Retail Ltd. (BCFRL), announced the expansion of the two existing plants and adding one new facility. The expansion would involve a total investment of US$ 8.63 million. Additionally, the fabric detergents are extensively being used in hospitals for cleaning and washing purposes of the apparels of healthcare workers and patients. Therefore, the rising investments in hospitals to increase the workforce and inpatient capacity is driving the market growth. For instance, the Manitoba government announced US$ 5 million, in order to increase inpatient capacity and to raise the number of endoscopies and surgeries, by renovating the Dauphin Regional Health Centre. Thus, such investments would raise the demand for fabric detergent in these end use industries and will drive the market growth over the forecast period.

Growing Demand for Health and Hygiene Products Would Drive the Market Growth

In recent years, with the rising awareness regarding health & hygiene, the demand for the health and hygiene products such as fabric detergent is also rising. The need for fabric detergent is increasing rapidly in emerging economies with growing health concerns among people and also due to the rise in hospitals. The rising growth in the hygiene products will drive the demand for fabric detergents. For instance, according to the Indian Brand Equity Foundation, in August 2021, Soothe Healthcare, an Indian personal hygiene products brand, invested US$ 17.54 million in a Series-C round of funding from A91 Partner Partners. Additionally, in 2021, Godrej Consumer Products Limited (GCPL) expanded its laundry portfolio and P&G launched a new line of laundry care products. Thus, the increment in the demand of the health and hygiene products, will increase the usage of fabric detergents and will drive the fabric detergent market growth.

Fabric Detergent Market Challenges

Environmental and Health Effects of Fabric Detergent Will Hamper the Market Growth

The usefulness of fabric detergents come along with various effects. Fabric detergent causes pesky stains, since undispersed fabric detergents and fabric softeners sometimes leave a waxy-like feeling and even a blue stain on garments. Many fabric detergents contain nonylphenol ethoxylate, which can cause liver and kidney damage, disrupted growth and metabolism, hormonal problems, increased mortality in rainbow trout, and cancer. Moreover, phosphates in detergents causes nausea, skin irritation, and diarrhea. It can also lead to freshwater algal blooms that deplete oxygen in waterways, releases toxins and on decomposition they use up the oxygen available for aquatic life. Thus, the environmental and health effects associated with the fabric detergent will hamper the market growth.

Fabric Detergent Industry Outlook

Technology launches, acquisitions, and R&D activities are key strategies players adopt in this market. Fabric Detergent top 10 companies include:

  1. The Clorox Company
  2. Procter & Gamble
  3. Henkel AG
  4. Unilever plc
  5. Reckitt Benckiser Group Plc
  6. Kao Corporation
  7. Church & Dwight Co., Inc.
  8. S. C. Johnson & Son, Inc.
  9. Rohit Surfactants Pvt. Ltd.
  10. Nirma Limited

Recent Developments

  • In January 2019, Hindustan Unilever Limited acquired The Laundress, a global premium eco-friendly line of detergent, home cleaning products, and fabric care, based in New York, US.
  • In August 2019, Hindustan Unilever Limited introduced its new line of expert fabric wash under the “Love and Care” brand for delicate cleaning, softness, and shine of fabrics.

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1. Fabric Detergent Market - Market Overview
    1.1 Definitions and Scope
2. Fabric Detergent Market - Executive Summary
    2.1 Key Trends by Physical State
    2.2 Key Trends by Structure
    2.3 Key Trends by Usage
    2.4 Key Trends by Component
    2.5 Key Trends by Distribution Channel
    2.6 Key Trends by End Use Industry
    2.7 Key Trends by Geography
3. Fabric Detergent Market – Comparative analysis
    3.1 Market Share Analysis- Major Companies
    3.2 Product Benchmarking- Major Companies
    3.3 Top 5 Financials Analysis
    3.4 Patent Analysis- Major Companies
    3.5 Pricing Analysis (ASPs will be provided)
4. Fabric Detergent Market - Startup companies Scenario Premium Premium
    4.1 Major startup company analysis:
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Product portfolio
        4.1.4 Venture Capital and Funding Scenario
5. Fabric Detergent Market – Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing Business Index
    5.3 Successful Venture Profiles
    5.4 Customer Analysis – Major companies
6. Fabric Detergent Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters Five Force Model
        6.3.1 Bargaining Power of Suppliers
        6.3.2 Bargaining Powers of Buyers
        6.3.3 Threat of New Entrants
        6.3.4 Competitive Rivalry
        6.3.5 Threat of Substitutes
7. Fabric Detergent Market – Strategic Analysis
    7.1 Value/Supply Chain Analysis
    7.2 Opportunity Analysis
    7.3 Product/Market Life Cycle
    7.4 Distributor Analysis – Major Companies
8. Fabric Detergent Market – By Physical state (Market Size -US$ Million/Billion)
    8.1 Solid
    8.1.1Powder
    8.1.2Tablet
    8.2 Liquid
    8.3 Others
9. Fabric Detergent Market – By Structure (Market Size -US$ Million/Billion)
    9.1 Anionic Detergents
    9.2 Cationic Detergents
    9.3 Non-ionic Detergents
    9.4 Amphoteric or Zwitterionic Detergents
    9.5 Mixture of Anionic and Non-Anionic Classes
10. Fabric Detergent Market – By Usage (Market Size -US$ Million/Billion)
    10.1 Hand Wash or Semi-Automatic Detergents
    10.2 Regular Top-Load Detergents
    10.3 High-Efficiency Top Load Detergents
    10.4 Front-Load Detergents
11. Fabric Detergent Market – By Component (Market Size -US$ Million/Billion)
    11.1 Surfactants
        11.1.1 Alkyl Sulfates (Anionic)
        11.1.2 Alkyl Ethoxylate Sulfates (Anionic)
        11.1.3 Ethers of Fatty Alcohol (Non-Ionic)
    11.2 Foam Regulators
    11.3 Builders
    11.4 Bleach
    11.5 Enzymes
        11.5.1 Protease
        11.5.2 Amylase
        11.5.3 Cellulase
        11.5.4 Lipase
        11.5.5 Others
    11.6 Others
12. Fabric Detergent Market – By Distribution Channel (Market Size -US$ Million/Billion)
    12.1 Online Distribution Channel
    12.2 Offline Distribution Channel
    12.3 Others
13. Fabric Detergent Market – By End Use Industry (Market Size -US$ Million/Billion)
        13.1.1 Household
        13.1.2 Industrial
            11.1.2.1 Manufacturing Plants
            11.2.2.2 Industrial Plants
            11.2.2.3 Warehouses
            11.2.2.4 Others
        13.1.3 Institutional
        13.1.4 Others
14. Fabric Detergent Market - By Geography (Market Size -US$ Million/Billion)
    14.1 North America
        14.1.1 USA
        14.1.2 Canada
        14.1.3 Mexico
    14.2 Europe
        14.2.1 UK
        14.2.2 Germany
        14.2.3 France
        14.2.4 Italy
        14.2.5 Netherlands
        14.2.6 Spain
        14.2.7 Russia
        14.2.8 Belgium
        14.2.9 Rest of Europe
    14.3 Asia-Pacific
        14.3.1 China
        14.3.2 Japan
        14.3.3 India
        14.3.4 South Korea
        14.3.5 Australia and New Zeeland
        14.3.6 Indonesia
        14.3.7 Taiwan
        14.3.8 Malaysia
        14.3.9 Rest of APAC
    14.4 South America
        14.4.1 Brazil
        14.4.2 Argentina
        14.4.3 Colombia
        14.4.4 Chile
        14.4.5 Rest of South America
    14.5 Rest of the World
        14.5.1 Middle East
            14.5.1.1 Saudi Arabia
            14.5.1.2 UAE
            14.5.1.3 Israel
            14.5.1.4 Rest of the Middle East
        14.5.2 Africa
            14.5.2.1 South Africa
            14.5.2.2 Nigeria
            14.5.2.3 Rest of Africa
15. Fabric Detergent Market – Entropy
    15.1 New Product Launches
    15.2 M&As, Collaborations, JVs and Partnerships
16. Fabric Detergent Market – Industry/Segment Competition Landscape Premium
    16.1 Company Benchmarking Matrix – Major Companies
    16.2 Market Share at Global Level - Major companies
    16.3 Market Share at Country Level - Major companies
    16.4 Market Share by Key Geography - Major companies
    16.5 Market Share by Key Application - Major companies
    16.6 Market Share by Key Product - Major companies
17. Fabric Detergent Market – Key Company List by Country Premium Premium
18. Fabric Detergent Market Company Analysis - Business Overview, Product Portfolio, Financials, and Developments
    18.1 Company 1
    18.2 Company 2
    18.3 Company 3
    18.4 Company 4
    18.5 Company 5
    18.6 Company 6
    18.7 Company 7
    18.8 Company 8
    18.9 Company 9
    18.10 Company 10 and more
"*Financials would be provided on a best efforts basis for private companies"